Popular photo messaging app Snapchat may be having a change of heart about its foray into original content announced back in January, with a report via Deadline late Monday that it’s shuttering Snap Channel and laying off a number of employees — including its Head of Program Planning and Development, Marcus Wiley.
While Snapchat removed Snap Channel from its Discovery section a few weeks back, it appears that a promised relaunch is no longer in the pipeline. If the report is true, Snap Channel has been axed for good. That said, it’s unlikely the company won’t look to explore original content again in future.
It comes as Snapchat pushes to monetize its product and team up with established leading brands — it’s reportedly exploring the option to allow brands to sponsor users’ selfies. Despite the possibility of Snap Channel being one failed experiment in its overal content evolution strategy, Snapchat’s cofounder and chief executive, Evan Spiegel, said today that he still believes there’s plenty of cash for fast-growing companies.
We’ve reached out to Snapchat for comment and will update you if we hear back.
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