Google Play now offers app developers the ability to launch universal app campaigns from the developer console, and provides analytics data on user acquisition.
The features were debuted at Google I/O, and became available today.
App install ads generated from one universal app campaign
Developers can use the console to create multi-platform ads. The console pulls in images, video, and descriptions from the developer’s Google Play store listings for the creative content.
The platform then automatically does A/B testing on various content mixes to see which work best with specific audiences, Google says. The developer can state the per-install price it wants to spend, and Google’s platform will work to bring in as many installs as possible on that budget.
The analytics panel:
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