SAN FRANCISCO — Lyft is releasing new driver tools aimed at keeping them motivated and making sure that they’re able to be a happy driver whenever they want. The company has formed a new partnership
It’s all about “empowering you to fulfill your dreams”: this is a core value Lyft says it embodies about its drivers. At an event at the company’s headquarters attended by a mixture of press and drivers, Laura Copeland who manages the company’s relationship with drivers praised them for helping make Lyft a great service. Chief executive and cofounder John Zimmer heaped more praise upon the people that are the face of the company and offered new updates about the on-demand ridesharing company.
Growing a company with the support of drivers
To date it has over 100,000 active drivers doing 1 million rides a week throughout 150 cities in the United States. Zimmer also recounted the different partnerships that Lyft has formed, including with Starbucks, and DiDi to help the 8 million riders across China and the U.S. The company is also expanding rapidly with a new engineering hub in Seattle, Wash., and a customer experience center in Nashville, Tenn.
When it comes to treating drivers better, more than $40 million has been distributed to drivers in the form of tips. Zimmer says that 100 percent of these funds go straight to the drivers and “creates the right experience for riders and drivers.” Other revelations the company has was this culture that Lyft has a friendly community: an internal study showed that 74 percent of drivers felt this way. “Lyft has been about treating people better and building a community,” Zimmer said.
Community promise today
At the core of today’s set of announcements is the community promise. Zimmer said that it’s about putting people first, where community is the top priority; empowering great drivers where their stories and purpose are told and Lyft gives them tools to help them reach their goals; delivering extraordinary experiences where the company exceeds its expectations to provide better transportation; and to listen and innovate: the community is the key stakeholder.
To help keep this promise, here’s the newest offerings for drivers:
“It’s about how to bring more value to the driver community,” says Lyft’s Vice President of Partnerships Oliver Hsiang. It’s about unlocking every seat in every car with every driver and in order to do that, the company has partnered with Hertz delivering industry-leading car rental rates on a daily, weekly, and monthly basis. The first market to take advantage of this is Las Vegas. More markets are planned in the future.
But partnerships is great, but what about helping drivers get paid? Today, Lyft has introduced Express Pay, a way for drivers to get their earnings on-demand. It has partnered with Stripe to facilitate these instant deposits. Opening up the driver app, you can see your stats and then choose how much of your earnings you want to cash out and not have to wait for when Lyft disburses the funds. Express Pay is rolling out over the next month (some drivers may get access to it sooner).
To offer support to drivers in order to maintain their costs, Lyft has formed a partnership with Shell to “significantly decrease the amount they spend at the pump.” Based on the number of rides given a week, the more money drivers will save at a Shell gas station. “It’s more proof than ever, you can earn a lot more on Lyft and have fun doing it,” says David Roust, the company’s head of operations strategy.
Drivers will receive a personal pin code and the price comes off the pump in real-time. It’s available in any of the 12,500 Shell stations around the country. It’s going to be rolled out in Chicago, San Francisco, and Boston first and then expanded to other cities nationwide by the end of the year.
Today’s news comes just several weeks after the company announced a $100 million investment from DiDi Chuxing to help combat the market dominance of Uber. It also takes place amid reports by Reuters that at least part of the February data breach at Uber could be traced back to Lyft’s Chief Technology Officer Chris Lambert, something the company denies.
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