The email and notifications marketing automation firm Boomtrain has taken another funding round, this time a $12 million chunk from Sierra Ventures, Cota Capital, and Lerer Ventures.
Boomtrain uses machine learning to help businesses send customized emails and app notifications to customers. The company says it now holds 350 million user profiles and 7.3 trillion data points in its database, and has targeted 1.35 billion messages.
The company says it will use the new funds to hire the engineers needed to expand its delivery channels beyond email, mobile and web, saying it intends to allow for “full-circle recommendations across all channels and optimize the entire audience journey.”
Boomtrain currently has more than 100 customers using its platform, including CBS Interactive, The Guardian, and Thrillist Media Group. For instance, CBS Interactive uses the platform to tailor-fit the content of its newsletters to individual readers in different regions.
Boomtrain claims that publisher and e-commerce clients using the platform regularly see “50 percent to 100 percent-plus increases” in engagement, including higher click-through-rates, page views, time on site, and conversions.
Boomtrain was founded in 2012, and is backed by top-tier VC firms including Sierra Ventures, Cota Capital, Crosslink Capital, and Lerer Ventures.
Aucun commentaire:
Enregistrer un commentaire